Pale Blue Dot

By TDI Staff

Nokia and Yahoo! Announce New Partnership

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May 24, 2010 07:01 PM

Despite my previous post heralding Morph, Nokia’s micro-technology concept, as the next-big-thing, I have to say I couldn’t get all that excited by the new mobile partnership announced recently between Nokia and Yahoo!

Frankly, who cares?

Each company announced that by teaming up, they hoped to "continue to deliver compelling Internet experiences that address the core needs of consumers, developers, operators and advertisers. The companies will utilize their respective global distribution advantages and brand recognition across consumer audiences. Select, co-branded service offerings are expected to become available from the second half of 2010, with global availability expected in 2011."

In non-PR speak, this translates to: “We both saw our U.S. numbers tanking. We are desperately attempting to establish a new customer base by pre-installing Yahoo! email on all Nokia devices.  Nokia will be the global, exclusive provider of Yahoo! maps and search engines. Then you’ll all love us and start using our products!... Right? RIGHT?”

Hate to be the bearer of bad news, but this ain’t going to do nothin’. Let me explain.

Nokia and Yahoo! are one in the same: leading loser companies in the United States. Both do well in the international market—Finland-based Nokia retains its spot as the global mobile leader—but neither seems to have figured out how to break into the U.S. market.

But, to be honest, who’s going to buy a Nokia over the new Blackberry, or iPhone, or Droid? And who would choose Yahoo! over Gmail, Google Maps, or the Google search engine? They’re up against a tough market where most people simply aren’t going to get excited about their products. While they’re too big to ignore, I predict that the splash they’re making isn’t big enough to keep people intrigued for long.

Comments

5 posted or pending

Every organization is busy finding its Partners. Yahoo and Nokia? Very nice partnership. I mean each of these companies excel in their own fields and having each others as partners is totally incredible. Magnetic Sponsoring Ebook likes this partnership a lot.

By Erica on 02/23/2012 at 09:59am Report Abuse

5 posted or pending

I think iPhone and Droid are still the first choices nowadays, I would choose Droids though, much faster and more applications, not to mention here the lowest price in comparison with magento modules iPhone.

By Fred Cobber on 02/24/2012 at 05:02pm Report Abuse

5 posted or pending

I comemnd Yahoo for the effort and the resulting story they have released on da U.  Like their effort on USC, they investigate thoroughly and look for receipts and other hard corroboration before making any allegations, unlike most “sensationalism” articles recently from ESPN or SI. I disagree they did anything for the Ohio State story (and their first release bordered on unethical writing by implying Yahoo had conducted a two-month investigation)  except get a tip (possibly from someone inside the NCAA?) that OSU had reported the Tressel transgressions and the NCAA had been investigating that with OSU for two months.  The breaking Yahoo story did push OSU into a horrible public relations press conference a week or two earlier than OSU and the NCAA wanted to go public with it.

By Ghafi on 02/29/2012 at 01:10am Report Abuse

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By Jim Carry on 03/14/2012 at 08:38pm Report Abuse

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